This is not simply a website-development project. This is a major revenue and sourcing initiative — and one of UMS's most important projects for September.
Do not build an average website. Build a purchasing system that materially increases how much product UMS can acquire every month.
Our purchasing website is designed to make it extremely easy for legitimate sellers to submit products. Primary acquisition focus:
Instead of purchasing relying entirely on employees manually chasing product, the website brings sellers directly to us. If this system generates $100K+/month, we continue investing and scale acquisition volume substantially beyond that level.
Two Moms is diabetic-only. UMS can buy all non-controlled substances and Rx medical devices — 10x the addressable seller market.
Pharmacies, distributors, and clinics want a professional counterparty — not a consumer brand. UMS owns this segment.
Two Moms shuts out sellers when overstock. We never turn away qualifying product. That alone converts frustrated Two Moms sellers to us.
Sellers moving $10K+ in product can't use Venmo. UMS offers wire/ACH for large transactions — Two Moms doesn't.
High-volume repeat sellers get a named contact. This drives loyalty and repeat acquisition volume — a feature Two Moms completely lacks.
Two Moms has a basic chatbot called "Jewel." We can build a genuinely useful AI that walks sellers through products, quotes, shipping, and questions.
Most sellers photograph products on their phones. A fully native-feeling mobile submission flow — photo upload, instant quote, ship label — is a major win.
Two Moms is diabetic-only. UMS targets a much broader keyword space (all non-ctrl + Rx devices) where Two Moms has zero presence.
Authorized for building, improving, testing, launching, and optimizing the website and supporting systems. If stronger developers, UX specialists, CRO experts, copywriters, or SEO professionals are needed — bring those recommendations forward immediately.
Divided among those who materially contributed. Ownership must be documented from the start. Requires:
Assign clear ownership immediately. Establish weekly milestones. Identify every staffing or technical gap. Push aggressively through the end of September.